Hi guys. Today. We’re going to see how to rank a website on Google Search. Now, let’s say you have a website and you want to rank this website on the Google search results, but now when you search for it on Google
Your site does not appear now. How do you bring your website into the Google search results? So in this article, we are going to see how to do SEO for your website. And get your website to appear on Google search results. And in this article we will also see how to rank your website for The Search terms you want once your site appears on the Google search results. You will be able to get more visitors to your website for free Okay, so let’s get started first. Let’s see how Google ranks the website on this search results.
But let’s say you’re searching for something on Google and you get results like this. Now. How did this is will show up here? What is Google looking for? Google wants its users to find what they are looking for. It wants to show the best content to its users. So these results are here because Google thinks they will solve the problem of the user.
So to rank your website on Google we are going to do three parts. The first part is to create content that can rank on Google. So to create the content the first step is to find what people are searching for now. How do you find what people are searching for so to do that? Just go to Google Now think what your business is about? Let’s say you’re running a coffee shop. Just enter that into Google.
And as soon as you type it you can find what people are searching for related to coffee shops. But let’s say you want to reach these people.
To find more terms such buy them. Just press the down arrow. And select that keyword. And now if you press space you can find even more terms search by the people Google is showing these results because it has been searched by a good number of people. So once you find what people are searching for next you need to choose the people who you want to reach. So you can pick any set of users you want. I’m going to choose these users the people who searched for the best coffee shops in Mumbai.
So once you’ve selected your audience next you need to find out what this user might be looking for. So to find out what is the user is looking for you need to think about if someone searches for this what exactly are they looking for? So in this case, the users are clearly trying to find the best coffee shops to visit in the Mumbai area.
So once you find out what the user is looking for we can go to the next step which is to create content for this user. Now has Google wants its users to find what they are looking for to rank on Google. You need to create content on your website which answers the user’s question. So next. Let’s see how you can create the content to create the content. Let’s go to our website. Now, this is a site that I have built with WordPress. Now, if you don’t have a website, you can easily create one by reading this article.
- Go to create Content.
- Let’s go to the new one.
- And click post
- And now it will take you to this page first.
- We need to enter a title for our content.
Now as we are creating content for the people looking for the best coffee shops in Mumbai. Let’s enter the title as the best coffee shop in Mumbai. Once you enter your title. Next. You need to add the content which answers our user’s question. Blue as the users are trying to find the best coffee shops in the Mumbai area. I’m going to list down the best coffee shops in Mumbai.
Now once you have added your content to make this content easy to read let’s add headings. So to add the heading just select the text which you want as the heading. And then click here and Juice heading In the same way, we will do it for all the headings.
Now once you’ve added the headings to make your post look more attractive, let’s add images. So let’s say you want to add this image. Just drag your image. And drop it when you want to add it. And then We’ll add another image here and in the same way, you can add images under other headings.
We have completed creating the content for our user and we’ve successfully solved the user’s question, which is what are the best coffee shops in Mumbai. So once you’ve created your content to publish it on the web just click publish and the content will be published on your website. So, let’s see how it looks to see your content. Just click View Post and as you can see we have now got a blog post. So this is how you can create content that can answer the user’s question and can rank on Google. Once you have created the content next.
Making content appear good in Google search results
Let’s go to the second part of this tutorial which is to make a site look good when it appears on the Google search results. So first, let’s see how our site will appear on Google Search right now. So here it is. Our site is not yet ranked on Google.
But if it ranks this is how it will look nowhere you can see that we have got the title which we kept here and here Google shows the link of our page and as you can see this link is not very clear here. You can see another site’s link, which is more clear. So next. Let’s see how you can make the link of your post look more attractive. So to make the link attractive. Let’s go here and click dashboard now go to settings and then click permalinks.
And now it will take you to this page. So this is the page where you can change how your links look right. Now. You can see that plane is selected which means our link will be shown in this way. Now to make a link more attractive. All we have to do is just select the post name and all your links will be changed to this format. So now if we click save changes. I didn’t go to a post and click refresh. You can see that our link has been changed.
When I say it appears on Google instead of appearing like this. This is how it will look now as we have the same Source term used by the user here. It will help Google identify. What our content is about and helps it rank better on the search results. Okay. So now you know how you can control the title and the link but what about this part which is the description? Now here you can see that it shows a random text which is taken from a blog post. So instead of this text what if you want to put your own text like this, which looks more attractive. So next. Let’s see how you can add the description now WordPress by default does not have this feature. So to add a description, we need to install a plug-in on our WordPress site. So to install the plug-in, let’s go to WordPress.
- Now go to plugins.
- And click add new and search the SEO.
- And you will get these plugins now to add a description. We’re going to use this plug-in. So let’s click install.
- And click activate
- And as you can see, the plug-in has been installed, which means we can now add a description.
- Well, if he goes to a boost.
- And scroll down
- You can see that there are no options here. But now if we click refresh.
You can see that we have got these options from the plugin and here you can see how this post will appear on Google.
Now to add your description just click edit and here you will be able to add your description. So here you need to enter the text, which you want to show on Google. So I’m going to enter a short description of my content and as you can see, this is the description that will appear on Google. Once you’ve entered your description, let’s click close And now to save your changes just click update.
So now when this post appears on Google, this is how it will look. So this will encourage more users to click on your link and then read your content. So this is how you can add the link to the title and the description for your content. Okay. So now we have successfully made a site look good on the Google search results once you’ve published your content, how will Google know about your content?
Tell Google about your website’s content
To help Google find your site and its content. We need to share our website details with Google. So next let’s go to the third part of the article where we see how you can tell Google about your website’s content. To tell Google about our content we are going to do three steps. The first step is to install the Google plugin on our website. So to install the plug-in, let’s go to our dashboard. And then go to plugins. And click add new
Now search for a plugin called Google site kit and you will get this plug-in. So this is the plug-in that is going to help us tell Google about our website. So to install this plugin, let’s click install and then click I do it, and as you can see the Google plugin is now installed and you can see this message here. Once you’ve installed the plug-in we can go to step two which is to set up the Google plugin.
- So to set it up, let’s click Start setup.
- And it will take you to this page now to set up the plug-in. Let’s click sign in.
- And then sign in to your Google account.
- Now click allow to complete the setup just click proceed.
- Then again click allow.
- And then finally click add site.
- Okay. So now we have successfully set up our plugin. So now if we click go to my dashboard.
You can see that Google is now connected to our website. Once you have set up the Google plugin, you can now go to the final step which is to tell Google about all the pages you have on your website. So let’s say you have published a blog post on your site. Now, how will Google find these posts? So to inform Google about your posts, we need to submit something called a site map. So a site map is a page that has the links of all the pages and posts you have on your site. So to submit your sitemap to Google first, we need to get the site map from the SEO plugin, which we installed before so to get the site map. Let’s go to WordPress and click SEO.
- Go go to features.
- Here you can see that we have an option called sitemaps now to get the sitemap just click this question mark
- And then click here.
- And as you can see, we’ve now got a site map that has the links to all of the pages on our site now if we click post sitemap.
You can see the link to all the posts that we’ve published on our site including the one that we publish now. So submitting the sitemap to Google will help it find all the contents of your site easily. So to submit your sitemap to Google first, let’s go back to the main site map page.
And as you can see a site that has been successfully submitted. So now when you publish new content, it will be automatically added to your site map and will be recognized by Google. So this is how you can tell Google about the pages that you have on your website. So now we’ve optimized the website for ranking on Google. So now if we go to Google You can see that previously. Our website was not found now if we click refresh. You can see that our website has no started to appear on Google.
Key aspects that affect the ranking
So this is how you can get your website to appear on the Google search results. Now to rank for the keyword you want there are a few things you need to remember. It takes time for Google to find your content and then rank it for the correct Search terms. So be patient while Google reviews your content remember that Google wants to show the best possible content to roosters. So take a look at the competition and enjoy your content as something new or better to offer to the visitors. Try to create content that is better than both. The competition has to offer. Okay. Now, you know how you can get your website to appear on the Google search results.
To check if your content is ranking on Google
But how do you know if your site is ranking on Google? How do you see the number of people who are coming to your website from Google? So to check if your content is ranking on Google, let’s go to WordPress and click site kit.
Now as soon as you click it here, you will find a few important details. Now the first number here, which is called Impressions is the number of times your website has appeared on the Google search results.
So here it says our website has appeared on Google search for 209 times in the last 28 days. So as you publish more and more new content, your site will get more Impressions from different Search terms and this number will rise and as this Rises the number of times people click on your website from the search results will also rise. So this is the number of times people have clicked on our website from the Google search results. If you want to see the Search terms, which are content is ranking for just scroll down and here you can see the Search terms which people are using to find your site. Now if you want to see how a particular blog post you wrote is doing on Google just click here and then enter the title of your post and selected. Now if you click view data.
You can see the Impressions and clicks. This individual post has got on the Google search results. You can know which content is published is ranking on Google and how many people are visiting your site from that content. So that’s a guy this is how you can optimize your website on Google and then make it appear on the Google search results. Now if you choose a search term for which the competitor’s content is already very good, then you would find it difficult to rank your website for those Search terms in that case. You need to find keywords, which I easy to rank for. So if you want to find low competition keywords for which you can easily rank for you can read this article.
If you want to see a full list of things you can do to improve your SEO. You can download our SEO checklist guide by clicking here and also make sure you subscribe to the website clonus to get more articles like this one. Thanks for watching it. I’ll see you in the next article. Take care. Bye-bye.